The Business
28/12/2023
A welcome summer sight
by Mornington Peninsula Magazine

Photo: Lyndall Kennedy.

An iconic image of summers past, the appearance of an ice-cream van at the beach transports many of us back to childhood. It’s a feeling of nostalgia frequently confided to Susie Papaioannou, the operator of Whipitup Icecream, as she passes soft-serve cones from the window of her van to smiling customers below.

When the days are warm, Susie can be found at Mount Martha Beach North providing holiday revellers with cool refreshment. A world away from her previous 35-year career in shipping and logistics, Susie loves the joy she’s now able to bring others. Following in the footsteps of her hardworking Greek parents, themselves owners of various milk bars and ice-cream vans, Susie switched to the role shortly after lockdown, desiring greater work/life balance.

Susie and her fiancé and business CEO Michael O’Connor can be found supporting grassroots community sport during the colder months. The Langwarrin and Mount Martha football clubs enjoy the hot jam doughnuts and sponsorship provided by Whipitup Icecream.

At the beach or at the footy oval, wherever you see Susie in her van, roll up and grab a treat.