Bronik – Mural Rooftop.
Frankston’s stunning revitalisation is under way as the city transforms into a vibrant new capital of the southeast. From new restaurants including TGI Fridays, Betty’s Burgers and Hotel Lona to emerging breweries and distilleries, crafters and innovators, there’s an unmistakable vitality in Frankston.
Young Folks Digital owner Erin Morris made the move to Frankston thanks to a 2022 Invest Frankston Business Grant. “We’re so excited to be in Frankston,” Ms Morris said. “There’s a really fun urban energy to the Thompson St, Playne St and Wells St area – we love the street art, the coffee shops and that there’s a bit more grit and grunge.”
Mayor Cr Nathan Conroy.
Betty’s Burgers chief operating officer Merissa Collins said the business was excited to be part of the revitalisation of Frankston with its 1950s burger shack-style family restaurant, which began in Noosa Heads in 2014. “We are so grateful that the local community has welcomed us with open arms,” Ms Collins said. “We will continue to celebrate everything that is Frankston.”
The impressive nine-storey architecturally designed Horizon apartment complex under construction in Plowman Place is also boosting Frankston City’s rapidly growing profile. Urban DC director Danny Ciama said he had seen a change in Frankston with a groundswell of desire among business people wanting to do more. “Frankston as a place to live has so much to offer, with its beautiful foreshore and beaches,” Mr Ciama said. Data compiled by the developer indicated 80 per cent of buyers currently lived within 8km of the site, highlighting the desire of Frankston residents for more housing options, particularly close to the CBD.
Mayor Nathan Conroy, above right, said Frankston City Council was poised to build Frankston’s future through advancing impressive, city-shaping projects that would boost its economy by creating jobs, housing, workplaces and infrastructure for Frankston City. Frankston was set to become a thriving metropolis and a place that would reach its potential, Cr Conroy said.
Melbourne’s population was expected to double by 2050, he said, and every municipality across Melbourne had to share the load in accommodating the growth. “The change is under way. New businesses are setting up in our CBD and governments at all levels are investing significantly in health care, transport and education – as seen with the $1.1 billion redevelopment of Frankston Hospital and Chisholm TAFE revitalisation.”
Cr Conroy said Frankston’s arts and tourism sector was nationally recognised thanks to the popular Frankston City Street Art Tours scoring gold awards two years in a row to be crowned Australian Street Art Awards’ Best Street Art Tour. And Frankston’s summer extravaganza the Waterfront Festival continued to deliver the best live music, delicious food, cultural activities, rides, amusements galore and fireworks to record crowds.
Frankston City’s striking economic scorecard – 40,000 businesses providing 45,000 jobs with $3.5 billion in wages and salaries, $3.4 billion in regional exports and an economic output of more than $14.5 billion – was only set to get better as the revitalisation continued.
Cr Conroy said the draft Frankston Metropolitan Activity Centre Structure Plan featured development objectives, including activation of Kananook Creek Boulevard and Promenade, Nepean Highway, and nearby streets with retail, restaurants, cafes, arts and entertainment uses across the day and night, and to support residential and office uses on upper levels of buildings. “At present there are limited planning controls regarding height in this part of our city centre, hence the major importance of this project and the council’s commitment to extensive consultation with residents and stakeholders.”
Draft guidelines are expected to go before the council for review in June. For more details, visit https://engage.frankston.vic.gov.au/
Hotel Lona.
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