Food Wine Produce
29/10/2023
Georgia plants the flag for vegan baked treats
by Mornington Peninsula Magazine

From the vegan recipe whiz behind the hugely popular TikTok and Instagram account @thekindnessechoes comes a new cookbook, The Vegan Home Baker, putting a vegan spin on classic baked goods and modern favourites. With more than 300,000 followers on social media, Bittern’s Georgia Irwin has made her mark on the vegan foodie scene and now brings her accessible recipes to keen bakers around Australia.

With the rise of ‘flexitarian’ diets seeing increased demand for plant-based alternatives from vegetarians and meat-eaters alike, The Vegan Home Baker will appeal to the growing number of Australians who want to reduce their consumption of animal-based products.

Georgia was inspired to become a vegan after watching a documentary about the impact of animal product consumption on our health and the environment. She soon became obsessed with finding vegan alternatives for recipes she had loved as a child: vanilla slices, sausage rolls, lamingtons and more.

Georgia also found baking to be the perfect creative and therapeutic outlet. The joy she found in her creations soon encouraged her to connect with others, and within a few weeks of uploading her first photos to her new Instagram account, she had amassed several thousand followers and had multiple cafés reaching out to stock her products. Now a successful business owner, Georgia is passionate about sharing her love for vegan alternatives with her ever-growing audience.

“I’ve created something for everyone with my book, whether it’s a simple alternative or an entirely new recipe to attempt,” she said. “I never want anyone interested in eating plant-based foods to miss out on special moments and flavours. This book is all about rebirthing the recipes that we once loved and shared with our closest family and friends, with a vegan twist.”

Whether it’s a fresh, tangy raw lemon tart from her famous Magic Range for a picnic, or a decadent, creamy baked cheesecake for a dinner party, The Vegan Home Baker is filled with recipes that make it an indispensable book you’ll never put away.

To order go to instagram @thekindnessechoes or ask at your favourite bookshop.