Every year, Pantone announces its Color of the Year – and this year it’s Viva Magenta.
PANTONE Viva Magenta 18-1750 vibrates with vim and vigour. It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Viva Magenta 18-1750 is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a standout statement. It welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
“In this age of technology, we look to draw inspiration from nature and what is real,” says Pantone Color Institute executive director Leatrice Eiseman. “PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength.”
Expect to see Viva Magenta across various physical and digital design media throughout the year.
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